- Fast search engine indexing - New blog posts show up in Google's Blog Search results within minutes. This is especially important for bloggers blogging about hot news topics like politics and celebrities.
- Usability - Easy to write and format text and to upload pictures and videos. Blogger has a really low barrier to entry for new bloggers and does not require much prior experience with internet tools. If you know how to use an e-mail client like Yahoo! Mail, Hotmail, or Gmail then you can definitely use Blogger. It should be noted that the WordPress's free service is now competing with Blogger on low barrier to entry.
- Interact with readers - The are a lot of people (I could not find exact #) with a Google or Gmail account, each of which can easily comment on a Blogger blog post or participate in Blogger's social features without having to login with a separate account. For example, Google's (i.e., Blogger's) new follower gadget allows readers to publicly display their affinity for your blog. On the other hand, many advanced WordPress blogs require that you create a new account with that blog specifically for the purpose of commenting on that blog. Typepad mitigates this issue with their TypeKey authentication service, which is similar to OpenId.
- It is free and fast - In similar fashion to WordPress's basic service, Blogger does not charge hosting or subscription costs. Further, Blogger's page load times have been consistently fast.
- Multiple authors - Blogger and WordPress allow you to have mutliple authors per blog, free of charge.
- Post previews on blog home page - Give readers the ability to quickly scan the blog home page to see several recent blog posts by splitting posts so that only a post's first paragragh shows up on the home page.
- Customization of blog post title and meta tags - Blogger does not let you customize a blog post's title and meta tags which is really important for SEO.
- Labels have limited SEO value - Blogger blogs' robot.txt file tell search engines to not index all URLs starting with "/search". Specifically, the labels in a label's sidebar widget are not indexed by search engines. If they were indexed by search engines, they would be a great way to associate a myriad of keywords to your blog posts. Other blogging platforms serve this SEO purpose with the use of categories and tags. My solution as a Blogger blogger is to create HTML sidebar widgets with lists of keyword phrases with each keyword phrase linking to a blog post. See this blog's sidebar's three "Most Read..." sections, or, for a better example see the sidebar of Two Knobby Tires Guide to Colorado Hiking, Biking, and Camping. Similarly, I do not think that Blogger's archive widget adds any SEO value so I configure it to be a drop-down menu that does not expose the archive URLs to search engines robots.
Which blogging platform do you prefer and why?